\u003ch4\u003eNew Balance Trainers\u003c/h4\u003e\r\n\u003cp\u003eNew Balance trainers are the perfect blend of comfort and style, so it’s no surprise that they have become a wardrobe staple. Founded in Boston in 1906 by Englishman William J Riley, New Balance’s original focus was on producing specialist orthopaedic footwear with arch supports. Riley aimed to provide customers with greater comfort than previously seen in footwear and so New Balance was born.\u003c/p\u003e\r\n\u003cp\u003eOver the years the New Balance brand expanded with a keen focus on the requirements of athletes. In 1976, sales of New Balance running shoes rocketed as the trainer was voted as the number one running shoe on the market by Runner's World magazine. If you’re looking for some of the most popular ranges, the retro silhouettes of the \u003ca href=\ New Balance 998 Made In USA Plum Purple | U998TE | Laced