Product details:A 'plumping super serum' according to IT Cosmetics themselves, the Bye Bye Lines Serum was formulated with plastic surgeons and dermatologists to lessen the look of lines caused by dehydration. When skin becomes dehydrated, it can lose volume and develop fine lines. The Bye Bye Lines Serum calls on a Holy Grail cocktail of hyaluronic acid (a humectant that pulls moisture into skin), peptides (chains of amino acids that help to build proteins like collagen and elastin) and vitamin B5 (an anti-inflammatory that softens and moisturises skin). Together, this golden trio helps to plump and smooth, reducing the appearance of fine lines and encouraging a supple, comfortable complexion. IT Cosmetics Bye Bye Lines Concentrated Derma Serum 30ml